Guest lecture at the course of Marketing Communications by McCann representatives

On December 13th, at the course Marketing Communications, UACS had the pleasure to host the creative director Bojan Dodevski, the client services director Lara Chashule Gonev, as well as the account manager Marina Vukovic (UACS Alumni), from the prestigious marketing agency McCann.

Aiming to reach the backstage of the marketing industry and most prominent marketing campaigns in the media, students had the opportunity to work on 4 Case Studies with the leading experts in the marketing field coming from the world-famous McCann marketing agency.

30 years of marketing expertise through 4 comprehensive Case Studies of marketing campaigns.

The experience – priceless!

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