BA in Marketing

SCHOOL OF BUSINESS ECONOMICS AND MANAGEMENT

Undergraduate Studies – Concentration: MARKETING

WHY IS SBEM THE BEST SCHOOL FOR BUSINESS AND ECONOMICS IN MACEDONIA?

UACS SBEM is the only internationally accredited school in the Republic of Macedonia
UACS SBEM has excellent professors
UACS SBEM employs the most advanced teaching philosophy
The student/teacher ratio at SBEM is 18:1, which guarantees individual attention to every student.

OUR FACULTY

UACS SBEM program is supported by over 30 scholars, professors of management practice, and international visiting professors. Their combined knowledge and experience provides the students with a unique opportunity to learn from the best. The program at UACS SBEM offers thorough exposure to theoretical and practical issues.

UACS SBEM Faculty combines:

ACADEMICS

Ilijana Petrovska, PhD (former Manager of Marketing Department of a renowned Macedonian bank),
Irena Nikolovska, PhD, Barry University, Miami, Florida, USA
Ljupco Efremov, PhD, Senior Research Consultant Consumer Experience, GfK

PROFESSORS OF MANAGEMENT PRACTICE

Dimitar Kovachevski, PhD(Director of Corporate Communication Department of Makedonski Telekom AD – Skopje) , EFER EEC Alumni
Angelka Peeva MSc , (Managing Director of Image PR)
Filip Ivanovski, PhD CEO of Pakomak

INTERNATIONAL VISITING PROFESSORS

Gerhard Wassenberg, PhD, from Aachen University of Applied Sciences, Aachen, Germany
S. Jahdi Senior Lecturer in Marketing Bradford Business School, United Kingdom
Nicholàs Kfuri, PhD, from Córdoba National University, Argentina

CONCENTRATION MARKETING

The Marketing concentration offers knowledge, understanding and application of the modern marketing principles and strategies. Students will be able to develop marketing plans and strategies, design an advertising campaign, develop their sales skills, become knowledgeable of consumer behavior and building relationships with customers.

TEACHING METHOD

WHAT DO WE TEACH AND HOW DO WE TEACH

At undergraduate level, we believe that the instructor’s responsibilities include:

Asking the right questions
Leading the class discussions
Helping the students find their own solution to the problems raised.

TEACHING METHOD

We do ask the “WHAT” and “WHY” questions. But we also teach the “HOW”!
Apart from teaching theory and facts, our primary goal is applying the knowledge and gaining practical skills.
We employ leading-edge teaching techniques, such as: case studies, role plays, problem solving, individual and team projects, and simulations.

CAREER OPTIONS

UACS SBEM is proud that 70% of the students who graduate are employed within a year after graduation and take the following positions:

Marketing: marketing research for agencies or companies, advertising agencies, public relations agencies,strategic company marketing, sales departments and departments for customer relations.