Prof. Paula Rodríguez-Torrico, PhD, from the University of Burgos, Spain – Guest speaker at UACS
Prof. Paula Rodríguez – Torrico, PhD, from the University of Burgos, Spain, focuses her research on omnichannel marketing, digital marketing and the impact of technology on consumer behavior and their decision-making process. She has published her work in high-impact scientific journals and has received awards for her work. As a guest speaker, she actively participates…