SCHOOL OF BUSINESS ECONOMICS AND MANAGEMENT

UNDERGRADUATE STUDIES

Concentration: MARKETING

WHY IS SBEM THE BEST SCHOOL FOR BUSINESS AND ECONOMICS IN MACEDONIA?

  • UACS SBEM is the only internationally accredited school in the Republic of Macedonia
  • UACS SBEM has excellent professors
  • UACS SBEM employs the most advanced teaching philosophy
  • The student/teacher ratio at SBEM is 18:1, which guarantees individual attention to every student.

OUR FACULTY

UACS SBEM program is supported by over 30 scholars, professors of management practice, and international visiting professors. Their combined knowledge and experience provides the students with a unique opportunity to learn from the best. The program at UACS SBEM offers thorough exposure to theoretical and practical issues.

UACS SBEM Faculty combines:

ACADEMICS

PROFESSORS OF MANAGEMENT PRACTICE 

INTERNATIONAL VISITING PROFESSORS

CONCENTRATION MARKETING

The Marketing concentration offers knowledge, understanding and application of the modern marketing principles and strategies. Students will be able to develop marketing plans and strategies, design an advertising campaign, develop their sales skills, become knowledgeable of consumer behavior and building relationships with customers.

OUR TEACHING PHILOSOPHY

 WHAT DO WE TEACH AND HOW DO WE TEACH

At undergraduate level, we believe that the instructor’s responsibilities   include:

  • Asking the right questions
  • Leading the class discussions
  • Helping the students find their own solution to the problems raised. 

TEACHING METHOD

  • We do ask the “WHAT” and “WHY” questions. But we also teach the “HOW”!
  • Apart from teaching theory and facts, our primary goal is applying the knowledge and gaining practical skills.
  • We employ leading-edge teaching techniques, such as: case studies, role plays, problem solving, individual and team projects, and simulations.

By doing this, we have learned from the best – Harvard Business School. So far, we have 16 faculty members holding a teaching certificate according to the Participant-Centered Learning methods.

During the lectures, we use case studies designed by some of the best business schools in the world, as Harvard Business School and Darden School of Business.

CAREER OPTIONS

UACS SBEM is proud that 70% of the students who graduate are employed within a year after graduation and take the following positions:

Marketing – marketing research for agencies or companies, advertising agencies, public relations agencies,strategic company marketing, sales departments and departments for customer relations.

WHICH COMPANIES EMPLOY OUR GRADUATES 

These are some of the companies where SBEM graduates are employed:

  • TTK Bank AD Skopje
  • McCann Skopje
  • Ohridska Banka AD Skopje
  • Halk Bank AD Skopje
  • Triglav Osiguruvanje AD Skopje
  • New Moment Marketing Agency
  • Futura Advertising
  • Publicist Group Skopje

TITLE AND DEGREE EARNED UPON GRADUATION AT UACS SBEM

Bachelor of Business Administration – Major: Marketing

ACADEMIC PROGRAM

MARKETING

YEAR I (Total ECTS: 62)

Required courses:

  1. Introduction to Management
  2. Introduction to Microeconomics
  3. Business Math
  4. Principles of Accounting
  5. Introduction to Marketing
  6. Composition 1
  7. Internship
  8. Elective course
  9. Elective Course
  10. Elective Course at University level
  11. Elective Course at University level

Elective Courses in program – students choose 2 of the following courses:

  1. Psychology
  2. Sociology
  3. Business Law

Elective Courses at University level– students choose 2 of the following courses:

  1. Computer Applications 1
  2. English as a Foreign Language 1
  3. History of Art

YEAR II (Total ECTS: 62)

Required courses:

  1. Statistics for Business
  2. Introduction to Macroeconomics
  3. Principles of Organizational Behavior
  4. Business Communication
  5. Consumer Behavior
  6. Market Research
  7. Internship
  8. Elective Course
  9. Elective Course
  10. Elective Course
  11. Elective Course at University level

Elective Courses in concentration Marketing – students choose 3 of the following courses:

  1. Introduction to Human Resources Management
  2. International Management and Globalization
  3. Introduction to E-Business
  4. Public Finance
  5. EU Economics
  6. Business Ethics

Elective Courses at University level– students choose 1 of the following courses:

  1. EU Structures and Institutions
  2. Ecology and Sustainable Development
  3. English as a Foreign Language 2
  4. Global Understanding

YEAR III (Total ECTS: 62)

Required courses:

  1. Business Planning
  2. Corporate Finance
  3. Marketing Management
  4. Product Development Policy
  5. Marketing Communication and Media
  6. Sales Management
  7. Internship and Project
  8. Elective Course
  9. Elective Course

Elective Courses in Marketing – students choose 2 of the following courses:

  1. Entrepreneurship
  2. Contract Law
  3. Multimedia in Advertising
  4. Internet and Digital Marketing Communications
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