Strategic Marketing


Ilijana Petrovska PhD
Vice Dean for Education
Svetlana Petrovska, PhD
Professor of Management Practice, Industry Expert


Marketing , MBA Marketing

This course covers a comprehensive business approach to solving business issues of strategic marketing management. Students will learn about the process of strategic marketing management, will develop skills for making market analysis, marketing strategic options and will learn how to make selection of  strategies and steps for implementation and control of strategic marketing strategy.