General Manager of Best Western Hotel Turist in Skopje as a guest lecturer in Introduction to Marketing course
On 27 March 2017, first-year undergraduate students at UACS School of Business Economics and Management, had the pleasure to follow a guest lecture delivered by the General Manager of Best Western Turist Hotel, Ms. Ana Tanevska Gjorgjievska.
Best Western Turist Hotel is a privately owned hotel, which since the year of 2002 operates as part the largest hotel chain in the world, Best Western.
The students had the unique opportunity to learn more about marketing in service industries, and especially regarding hospitality marketing and international branding.
Furthermore, they understood the difference between product and service marketing and gained knowledge about branding and corporate image of an internationally known brand. This lecture was delivered as part of the Introduction to Marketing course.
