Guest lecture on Sustainability, Social Marketing and PR experiences, held by Andrej Gjokikj, CEO at Sunilens

In the Marketing Communications and Media class taught by Asst. Professor Nadica Jovanovska Boshkovska, Ph.D, students had the opportunity to participate in an online guest lecture on Sustainability, Social Marketing and PR experiences, held by Andrej Gjokikj, MSc, CMC, Head of Waste Management and Business Development at Sunilens.

Let’s implement #Sustainability and #Circulareconomy in our business models to maximize social and environmental impact! Let’s use #Socialmarketing to change undesirable behaviors and actions that will benefit individuals and the society as a whole!

The guest lecture provided practical examples for the following questions:

What does it mean to be a Green Business? How to find the right balance between sustainability, profitability and the socio-economic benefits of your commercial activities to the public? How to cope with pressure from various Stakeholders to execute a regional marketing campaign? Are you nervous on TV? Do’s & Don’ts when you are the PR face of the company.

The students showed great interest in these heated and ever-changing topics and enjoyed the presentation.