Maja Janevska and Aleksandar Kachakovski from A1 Makedonija held a guest lecture in UACS featuring Big Data Analytics, Marketing Automation and AI

ByDimce Micevski

As part of the framework of the Marketing Management course at UACS, students continuously have the opportunity to learn about the newest trends in various industries. During the class, Maja Janevska (Senior Digital Transformation Specialist) and Aleksandar Kachakovski (Senior Data Analyst and Salesforce Advisor) from A1 Makedonija presented the main concept around Big Data Analytics, Marketing Automation and AI as well how they can be used to maximize operational performance, decision making and customer experience.

 

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