Paul Featherstone from Parent Pay Group held a guest lecture in UACS

“Building products is an amazing experience. As a Product Manager, if you get it right, you will be the un-sung hero, get it wrong and everyone will know your name.” Paul Featherstone from Parent Pay Group held a guest lecture in UACS on developing marketing and product strategies.

For Marketing and Management students one of the key goals is to practice approaching Marketing and Product plans in a strategic way.

On the Marketing Management class taught by M- r. Jane Plavevski, Paul Featherstone (Senior Product Manager) from Parent Pay Group (company with highest Market share of Education Management information Systems in the UK) was a guest lecturer.

Paul presented various approaches in creating Marketing and Product Strategies using Value Propositions, Pricing, Competitive Analysis, etc. Furthermore, as part of the lecture the students participated in exercises where they could firsthand practice solving challenges using strategic thinking.