UACS Alumni Lecture – Darija Papesh
“You cannot buy engagement. You have to build engagement.”
As part of the framework of the Marketing Management course at UACS, students continuously have the opportunity to learn about the newest trends in various industries. In the Marketing Management class taught by Jane Plavevski, UACS Alumni Darija Papesh, from DEPT, presented the main concept around Paid Social Media Advertising and how it can strategically affect the overall impact of a company, while also demonstrating how to run and operate campaign tools practically in a professional environment.
We extend our thanks to Darija Papesh for her interesting, and practical, presentation of Paid Social Media Advertising and hope that she will continue to expand the minds of our students into the world of Marketing in the future as well.
