University American College Skopje in cooperation with University of Rome Tor Vergata organize the 14th annual international academic conference on European integration


Thursday 16 May 2019

Venue: Ministry of Foreign Affairs, Skopje


8:45 – 9:15       Registration

9:30 – 10:30     Opening ceremony

10:30-11:00     Coffee break

11:00-12:45     Session 1: Business Innovations

12:45-13:30     Lunch

13:30-15:00     Parallel session 2-a: Innovations in Society and Education

13:30-15:00     Parallel session 2-b: Economy and Labor Market

15:00-15:30     Coffee break

15:30-16:45     Session 3: Entrepreneurship and Innovation 

16:45-17:00     Closing plenary session

Opening addresses:

Mr. Nikola Dimitrov, Minister of Foreign Affairs of the Republic of North Macedonia

Mr. Carlo Romeo, Italian Ambassador to the Republic of North Macedonia

Prof. Luca Gnan, PhD – Chairperson of the conference on behalf of University of Rome Tor Vergata

Prof. Ivan Dodovski, PhD – Chairperson of the conference on behalf of University American College Skopje

Official key speaker:

Prof. Giuseppe Novelli, PhD – Rector of University of Rome Tor Vergata,

Social Innovation and Universities: A ‘New Deal’ for Europe?


Master of Ceremony:

Dr. Marina Andeva, UACS Assistant Professor

Note: The working language of the conference is English.


11:00-12:45 Working session 1: Business Innovations

Moderator: Prof. Snezana Hristova, PhD

  • Jeremy Cripps, EU Business Innovation: In Decline?
  • Giulia Flamini, Luca Gnan, HRM Practices Configurations in Family Firms: Relevance, Goals and Organizational Performances
  • Damiano Petrolo, Luca Gnan, Wim Voordeckers, Frank Lambrechts, Defining Professionalization and Managerialization in Family Firms: A Bibliometric Analysis and Systematic Literature Review
  • Miodraga Stefanovska – Petkovska, Marjan Bojazdiev, Angela Arsovska, Durable as Wood? – Identifying Organizational Culture in the Wood Industry
  • Dimitar Kovachevski, Ilijana Petrovska, Venera Krliu-Handjiski, Measuring Brand Performance: From Customer Based Brand Equity to Brand Financial Value
  • Joana Shikoska, Ilijana Petrovska, The Relationship between Event Marketing and Luxury Products: The Case of Macedonian Small Enterprise


13:30-15:00 Parallel working session 2-a: Innovations in Society and Education

Moderator: Prof. Ivan Dodovski, PhD

  • Johan Wissema, The New Learning
  • Zlat Milovanovic, The Innovation Union and Democracy in the EU
  • Zhivko Gruevski, Innovating the Role of Honorary Consul in the Era of Regionalization and Globalization
  • Natalija Shikova, Dragan Gocevski, Impact Analysis of Expanding Administrative Legal Protection in Macedonia
  • Violeta Bakalchev, Tasic Sasha, Mitko Hadzi Pulja, Minas Bakalchev, Innovating the Rural: Tactics for Village Renewal in the Mariovo Region
  • Marjan Bojadziev, Marjana Vaneva, Ilijana Petrovska, Tamara Jolevska-Popov, Effects of the Genre of Business Cases in the Business Communication Classroom in Higher Education Institutions


13:30-15:00 Parallel working session 2-b: Economy and Labor Market

Moderator: Dushica Stevchevska Srbinoska, PhD

  • Despina Tumanoska, Okun’s Law in North Macedonia: The Relationship Between Unemployment Rates and Economic Output
  • Marija Nachova Andonova, Nikica Mojsoska Blazheski, Determinants of Female (in)Activity on Labour Market in Macedonia: A Comparative Perspective with a Group of Mediterranean and South-Eastern Europe Countries
  • Slavko Zharkov, The Impact of Social Dialogue on Sustainable and Decent Jobs in the Labor Market
  • Daniela Avramoska, Determination on the Labour Market Changes, Through Longitudinal Analysis of the Working Age Population
  • Tereza Kochovska, Interplay Between Reservation Wage and Unemployment Duration: Evidence from North Macedonia
  • Blerta Haliti Baruti, Fiscal Policy and Economic Growth: The Case of Kosovo


15:30-16:45 Working session 3: Entrepreneurship and Innovation 

Moderator: Prof. Luca Gnan, PhD

  • Rejhan Sulejman, The Relationship Between Entrepreneurship and Unemployment in Republic of North Macedonia
  • Nadezda Pop-Kostova, Makedonka Dimitrova, Ana Tomovska Misoska, Marjan Bojadziev, Impact of Education on Entrepreneurial Intentions Among Students in Republic of North Macedonia
  • Berat Dehari, Analyzing Macedonian Employees Work Motivation Using The Herzberg’s Motivation-Hygiene Theory
  • Aleksandar Glavinov, Gorgi Dimov, Branka Armenska, Application of Roundabouts as Contemporary Solutions on Traffic Safety
  • Aleksandar Glavinov, Gorgi Dimov, Marija Micova, Sound Barriers as a Solution for the Traffic Noise

16:45-17:00 Closing plenary session

Moderator: Marina Andeva, PhD