Rating Agency owner Mr. Nikola Spasov as guest speaker at UACS

UACS students following the Marketing Research course held by Nadica Jovanovska-Boshkovska, PhD, had the pleasure of hosting Mr. Nikola Spasov as their guest lecturer. Ms. Spasov is the owner of Rating Agency (an Agency for Public Opinion and Communication Strategies) and he held a presentation on “The role of the research methods in communication strategy”.

Mr. Spasov mainly focused on communication strategies in the process of implementation of political campaigns, but also elaborated on the public opinion research through benchmark pools as a pathway for every campaign. He also explained very keen political brand questions, how assessment of  the candidates is done, as well as defining the target groups and distribution of votes among the electorate. During the presentation Mr. Spasov gave several examples of political research conducted around the world, as well as researches and campaigns implemented by Rating, such as “Ten facts about GTC”. The students expressed high interest in the topic covered and we hope that our collaboration with Mr. Spasov and Rating Agency will continue.