The Account Manager of Media House as a guest lecturer in Marketing Communications and Media course
On 30 March 2017 (Thursday), the students of Marketing at the School of Business Economics and Management had the opportunity to follow a guest lecture by the Account Manager of Media House, Mr. Todor Micevski.
Media House is the biggest marketing and media agency which operates in the last fifteen (15) years on the Macedonian market.
The presentation was covered the latest media overview of the Macedonian market, with a special emphasis on the specifics and importance of digital media. Furthermore, Mr. Micevski also presented some digital campaign examples of Media House.
At the end, the students had the opportunity to see how the tool for media research actually works, i.e. the Arianna software, as well as to choose between different media reports.
The guest lecture was delivered as a part of the program of the Marketing Communications and Media course, delivered by the course instructor, Assoc. Prof. Ilijana Petrovska, PhD.
