UACS’s paper publication

The UACS professors: Marjan I. Bojadjiev, PhD, from the School of Business Economics and Management, and Marjana Vaneva, PhD, from the School of Foreign Languages, have recently published their newest joint research titled: The Impact of COVID-19 Crisis on a Company’s Internal Communication.

The paper has been published in Interdisciplinary Description of Complex Systems 19(2), 2021 (a Web-of- Science indexed journal), and can be accessed on the following link: https://hrcak.srce.hr/259627. It investigates whether the COVID-19 crisis has had an impact on the company’s internal communication – both from leader’s and organization member’s perspective, by comparing the leaders’ perceptions of
their leadership and communication style on one hand, with the organization members’ perceptions of the communication model they use with same-level colleagues and the descriptions of their leaders’ philosophy on the other hand. The analysis showed what both groups stated – after the pandemic outbreak face to face meetings were replaced by virtual communication, shorter meetings became more common, leaders were involved by giving feedback, and they led by logos, with the most welcomed difference being in the leadership model: leaders maintained that their leading was by example in both periods, while organization members claimed that after the start of the crisis their leaders’ priority was work-life balance.