On April 3rd, as part of the course Consumer Behavior, held by Professor Ana Tomovska Misoska, we had the privilege to host Vesna Kuzmanovic from Impala Research for a guest lecture on the topic ‘Better Communication with Neuromarketing’.
This session proved to be highly educational, providing the students with an in-depth exploration of the complexities of psychology and neuromarketing.
A huge thank you to Ms. Vesna for dedicating her time and sharing her expertise, significantly enhancing the student’s learning experience.
