Advanced International Management


Snezhana Hristova, PhD
Dean of the UACS School of Business Economics and Management

The parallel development of cultural diversity and uniformity, two ambivalent aspects of a singular globalizing process, make the modern manager develop skills of effective performance at different positions internationally, work with culturally diverse groups, get in contact with equally culturally diverse customers, compete or cooperate effectively with different competitors, suppliers, investors or public/state services. The theoretical and practical familiarization with cultural differences at the global scale could help managers work thriftily and successfully in different business and cultural environments. The class is designed to help students understand the basic principles of transcultural management and the challenges they will most probably face while working in both the national and the international market.