International Marketing

International Marketing ( MM ) is an area where students are introduced to the international development of global processes and their impact on marketing . The goal is to apply the knowledge to improve the efficiency and effectiveness of marketing in business, especially those companies that operate international foreign markets. Preciosly MM deals with situations related to the overseas markets , thus have in mind the constant changes appear in the international economy . Also MM analyze the elements of the marketing mix that are customized according to the conditions in which international business is conducted in foreign markets .