Lectures provide comprehensive , structured presentation of managing distribution channels . The course applies to a wide range of companies in various industries . The course should show the strategic importance of operations in the company of a higher advanced level , as one of the three basic functions of management through delivery and its contribution to long-term success and profitability of the company. Through examples and case studies , students need to gain a deeper insight into the issues and decisions Managers face for delivery , and the results ( good or bad) of those decisions .