Market Research


Ilijana Petrovska PhD
Vice Dean for Education
Ljupco Efremov, PhD
Professor of Management Practice, Industry Expert


BA in Marketing

The course allows you to gain basic knowledge of marketing research . This course teaches the process of marketing research and highlight the differences between qualitative and quantitative research techniques . It gives instructions on how they successfully used in practice for the analysis of market opportunities and threats , including internal and external market analysis , consumer , competition analysis and pesto . Special emphasis is given to ethics in research and specific research in international business environments.