This course will familiarize students with the conceptual framework relevant to decision- making price . The aim of the course is through proven concepts , techniques and frameworks for assessing and formulating pricing strategies to overcome the process of price decisions and explore innovative approaches to pricing . Pricing and pricing strategies are associated with a number of different disciplines . This course , through an integrative approach combines marketing , strategic, accounting , financial, economic and psychological factors . Formal lectures will be supported by examples of cases and exercises . The course will be practical and will help through managerial approach to deliver important knowledge by examining a number of key marketing concepts , tools, frameworks and problems .