Product Development Policy


Dimitar Kovachevski, PhD
Head of Marketing Department
Kristijan Petkoski, MSc
Professor of Management Practice, Industry Expert


BA in Marketing

The course is designed to provide basic knowledge of branding and new product development as strategic management concepts. It focuses on customer’s brand equity approach and gives comprehensive basic understanding of its main assets.The course provides clear view on brand loyalty, brand awareness, brand associations, perceived brand quality, innovations and developing new products in the portfolio, positioning and launching new products on the market, as well as building innovative corporate culture. It also gives practical knowledge of the main branding techniques that helps building strong brands.