Strategic Brand Management


Dimitar Kovachevski, PhD
Head of Marketing Department

This course will outline the wider economic circumstances in which organizations are trying to acquire competitive advantage. Special focus in this course will be on the fundamentals of markets, the marketing as skill and discipline and the holistic approach to it.  Key focus of the course is exploring the ways organizations aim to identify or position themselves or their products or services on the market, the ways the public perceives image wais this identity, and the process of building managing and measuring strong brands.