Ana Tomovska Misoska, Ph.D is Professor at the UACS School of Business Economics and Management. She obtained her PhD from the School of Education, Queen’s University Belfast. Her professional engagements involve a number of research projects in Northern Ireland and the Republic of North Macedonia. Her work has been concentrated on educational reforms, exploring identity building as well as entrepreneurial intentions, organizational culture, human resource management and consumer behavior. She has attented a number of national and international conferences and published in renowned academic journals.