Ilijana Petrovska, Ph.D is an Associate Professor in Marketing and Vice Dean of Teaching at the UACS School of Business Economics and Management (SBEM) since 2008. She is a visiting professor at Stenden University Qatar, Qatar University, Rome Business School and Tor Vergata, Rome in Italy. Also, she is a Head of Training and Development Department at Stenden University in Qatar. She obtained Executive Education Certificate in Digital Marketing from Northwestern Kellogg’s School of Management and Points of You certificate for training and development creative tools during the summer 2019.
Her research area is in Integrated marketing communications, Consumer behavior, Entrepreneurship Intentions, Digital marketing, Branding, Marketing in Banking and Quality education. Her previous ten years’ professional experience was as a Marketing Manager in the biggest bank in Macedonia and in “Saatchi&Saatchi” advertising agency.
Her PhD topic was “Effects from IMC strategy implementation in the banking industry” and her Master’s degree topic was “Promotional mix in the banking industry” obtained at University “Ss. Cyril and Methodius”.