Ljupco Efremov graduated in psychology at the Faculty of philosophy, University of Saints Cyrils and Methodius Skopje in 2005. At the same faculty he got the title M.A. in psychology (2009) and PhD in psychology (2012). In the school year 2004/2005 he worked for one year as demonstrator in Social Psychology and administrator in research projects at the Institute of psychology. Since 2006 he works in GfK Skopje – market research company, on the position of Senior Research Consultant. During his professional career Mr. Efremov has visited different trainings in the area of applied research. His experience in education includes teaching research at University of American College Skopje (2014-present) and High school of Journalism and Public Relations (2011-2014).