Assoc. Prof. Ilijana Petrovska, PhD as a visiting professor at the University of Applied Sciences Worms, Germany
During the period 30 January to 5 February, 2017, UACS SBEM faculty member, Assoc. Prof. Ilijana Petrovska, PhD was a visiting professor in Marketing Management course, which is taught to undergraduate students at the International Business Administration – IBA program at the University of Applied Sciences Worms, Germany.
The visiting lectures were organized as a result of the successful cooperation established with the RESITA network.
During the one-week intensive Marketing Management course program, the German and international students had the opportunity to analyze and discuss the current world trends, the real marketing strategies of Starbucks and Uber, to think about the future, as well as to develop new visionary marketing projects for real companies. Students spent their classes in analytical, strategic and creative work, and in the end, the course ended with excellent students’ presentations.
The cooperation with the University of Applied Sciences Worms will continue with signing of an official agreement for student mobility as part of the exchange mobility programme, Erasmus+. It will provide various benefits for UACS students, who will have the possibility to spend a study semester at the University of Applied Sciences Worms and gain international experience during their study program.
