Maja Cvetanova, Marketing Manager from Makprogres was a guest lecturer at UACS
At the lectures we had the opportunity to hear about the growth and development strategy of Makprogres, about the product portfolio of Makprogres and their famous product lines Vincinni, Sonceva Dolina, Donia, Natura, Fantasia, Armonia, etc., about the export marketing of the company, about new investments, business decisions for acquisitions in order to expand the product portfolio, etc.
In addition to the complete practical application of the marketing concept in the largest exporter of confectionery products from our country, it was a pleasure to hear about the new investments of Makprogres, as well as the opening of the Vincini Chocolate Academy and the production of craft chocolate as the first such concept. in our country.
The lecture was a great opportunity to see that the theoretical part that we process in our lectures is fully applicable in practice.