Mr. Ivica Sokolovski, Research Manager at Ipsos guest lecturer at UACS
Today, Prof. Dimitar Kovacevski who lectures Marketing and Prof. Nadica Jovanovska Boshkovska who lectures Market Research at School of Business, Economics and Management at UACS, mutually invited a guest lecturer Mr. Ivica Sokolovski, Research Manager from Ipsos. The main objective of the lecture was to present the importance and the role of Market Research in Marketing. Mr. Sokolovski provided a practical presentation, stating the importance of the market research data in strategic decision processes, consumers’ attitudes and preferences, needs and demands. Thorough examples from market research the students were able to understand the significance of input provided by customers in developing marketing strategies and brand growth.