“Pitch, till it is done!” Saska Mishevska from IDEA Plus 360° Communications held a guest lecture in UACS on how Marketing Agencies conduct campaign pitch presentations

For Marketing and Management students it is always important to understand the holistic approach to the subject, from generating an idea, creating a marketing plan to pitching in front of clients. During the class, Sasha Mishevska (Account Manager) from IDEA Plus 360° Communications presented the ways of working and roles in a Marketing Agency, how to conduct a campaign pitch, why it is important and as well as what are the main challenges which can be encountered. The students also had the opportunity to watch practical examples of previous campaigns and to ask questions for their possible future carrier.

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