Guest lecture on the topic “The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education”, held by Tornike Khoshtaria, part of International Week at UACS

Today, as part of the International Week at UACS, guest lecture on the topic “The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education.” was held by Mr. Tornike Khoshtaria. 

Tornike Khoshtaria is a Doctor of Business Administration coming from Georgia. In 2003, he successfully graduated from Tbilisi State University the Faculty of International Business with the qualification of Economist. In 2005, he was awarded the Master’s Degree with the qualification of expert-diplomat; also has a Master’s Degree in International Marketing of Business Administration from Cardiff Metropolitan University School of Management. In 2018 was awarded „Doctor of Business Administration“degree from Iv. Javakhishvili State University.

The subject of his scientific-research is formulation and implementation of the business strategy, marketing strategy, market segmentation. Tornike Khoshtaria has a vast experience working at various universities. He has won Erasmus Mundus and Erasmus + Scholarships financed by the European Commission.